Explore Our Research Repository
Our Research Repository includes publicly available work meant to help shape a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
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Issues
Highlighting how Latinos think about various topics.
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Election Analysis
Analyzing Latino voters in past and current cycles to understand their political views and behavior.
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Targeting
Improving the targeting of Latinos through better data, modeling and segmentation, so that more Latinos are visible to campaigns and receive relevant communication.
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Language
Understanding the role of language in effective communication– both in Spanish and in English.
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Messaging
Identifying and socializing the values, language, and tactics for best reaching and resonating with Latino audiences, particularly those that have been most neglected by campaigns and advocates.