Equis’ Latino Playbook: Language Edition
The language edition of the Playbook makes the case for increased investment in Spanish-language outreach to more than just the Spanish-dominant.
Spanish Language Memo
The purpose of this memo is to support our partners both in making the case for increased funding for Spanish-language programs and in improving outreach to these under-engaged voters. This memo summarizes where Spanish-dominant Latinos stand today, why they are a critical segment of the vote, and which best practices — in targeting, messaging and content creation— can be easily applied during the last weeks of the 2022 midterms.
Spanish Language Recommendations and Glossary
This guide is meant to help you evaluate how you approach Spanish content, give you a foundation of terminology in Spanish used in politics in the United States, and provide you with general considerations to keep in mind.
Revisiting the Use of Spanish in Digital Outreach
A two-part experiment to answer some key questions about how we use Spanish-language messaging in our outreach to Latino audiences.
