Featured Work
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Latino State of Play: 2025 Elections and New Equis Polling
Survey conducted 10/15 – 10/29 via phones and text-to-web with 2000 registered voters who identify as Hispanic or Latino nationally. The sample included an oversample in the following pooled competitive congressional districts (all 10%+ Latino CVAP): CA-03, CA-09, CA-13, CA-22, CA-27, CA-40, CA-41, CA-45, CA-47, AZ- 01, AZ-06, NV-03, NM-02, CO-08, TX-28, TX-34, TX-35, TX-15, NJ-07, NJ-09, NY-03, NY-04, NY-17, PA-07, PA-08. The national sample was weighted to match the composition of registered voters modeled as Latino by state, gender, age, education, and 2024 vote recall. The sample was also weighted by age, education, 2024 vote recall by gender, and geography, to match the composition of registered voters modeled as Latino in each state with a sample size of 175+ (CA, FL, TX), in the Mid-Atlantic region (DE, MD, PA, NJ, and NY) and the Southwest region (AZ, CO, NM, and NV). Language of interview, place of origin, education and other variables were monitored during the fielding. The survey was conducted in English and Spanish, according to the respondent’s preference. MoE is ~2.0 % for the full sample, ~6.0% for FL, the Mid-Atlantic, and Southwest, ~5.0% for TX, and ~4.0% for CA.
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Memo: Latino Voters in Arizona September 2025
This memo summarizes key findings from a statewide poll of 600 registered Latino voters in Arizona, conducted September 18-23, 2025. The poll has a margin of error of ± 4.0 pp. This research was conducted by Equis Research in partnership with Progress Arizona and the Copper State Research Consortium. Arizona has approximately 1.3 million eligible Latino voters — 25% of the state’s potential electorate — positioning Latino voters to once again play a decisive role in Arizona elections. This poll explores how Arizona's Latino voters are evaluating the current political landscape, including the state's gubernatorial race, economic priorities, immigration enforcement, and views on Trump's presidency.
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