Equis | Labs

About EquisLabs

At EquisLabs, we are creating a home for ideas, learnings, and leaders that have the potential to massively increase Latinx civic participation and build power. We focus on three areas: research, innovation, and leadership.

Featured Work

Driven by a deep commitment to the Latinx community & the desire for a stronger sense of belonging and engagement in society and politics

Messaging

Equis Labs

YouTube Testing Experiment: Reaching Latinos on YouTube

Equis conducted research in partnership with at Somos Votantes and Priorities USA on effectively reaching and communicating with Latinos on YouTube.

January 31, 2024

Targeting

Equis Labs

Equis’ Latino Playbook: Media Consumption Report

For this project, our team combined data from 19 Equis State Series surveys (a mix of live-dial, text-to-web, and online panel interviews) and one online panel test from late 2021 and 2022 to look at overall news consumption trends for registered Latino voters across the country.

December 2, 2023

Stay in the loop with Equis

Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.

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