Equis Key State Series-2022 Immigration Memo

Created by
September 6, 2022
Download Full Report

OVERALL TAKEAWAYS 

In the months ahead of the midterm election, immigration has consistently emerged as a top 3 issue among Latino voters. Meanwhile President Joe Biden’s handling of immigration has frequently earned him some of his lowest issue approvals among Hispanics across the states in which Equis has regularly polled. In all these states except Pennsylvania, Biden's net approval on immigration among Latino voters is underwater. This voter dissatisfaction appears to be driven by both Latinos who support creating a pathway to citizenship (the majority) as well as those who are concerned with security at the border. 

As the year has progressed, the state of the economy, and particularly, cost of living, has risen in salience as Latino voters’ top issue, while immigration has taken somewhat of a back seat. For example, 14% of Latino voters in Arizona cited immigration as their top issue in December, with 29% naming the economy. By June, only 7% cited immigration as their top priority while 52% mentioned the economy and cost of living. Both immigration and the economy consistently prove to be where Biden performs worst among Latinos. 

Latino voters often have multi-faceted views on immigration. Support for immigration reform and for border security are not necessarily an either/or – instead, many Latinos support both.  In Arizona, for instance, 56% of Latino respondents said they support both increased funding for border security and a pathway to citizenship for undocumented people living in the U.S. 

That said, when faced with the choice, a majority of Latino voters consistently prioritize creating a pathway to citizenship for undocumented immigrants over strengthening border security.

Some Latino voters are deeply disillusioned with the government's inaction on immigration reform. In focus groups conducted in recent months, we have consistently heard that voters feel like it is a promise that politicians, namely Democrats, bring up every election cycle to court Hispanics, but that time and time again, they’ve failed to deliver on. Latinos are growing increasingly tired and distrustful of people in power–or who seek power– and their “empty promises” on immigration.

  • “It'd be nice if somebody actually did something about it instead of just talking and brushing it aside.” -Ben, 31 y/o Mexican lean Dem, Arizona voter.
  • “This government, just as the ones before, they’ve made promises but they do not fulfill any of them… they seek out the Latino vote but they don’t deliver.” -  Sandra, 36 y/o, Guatemalan, Trump voter, Georgia voter.

STATE-SPECIFIC TAKEAWAYS 

Arizona:

Immigration emerged as the second top issue for Latino voters (11%) in our August survey, but far behind the economy/cost of living (61%). In an earlier poll, conducted in June, almost half of Latinos in Arizona (49%) indicated  they disapproved of Biden’s handling of immigration. 

Nearly 8-in-10 Latinos in the state support both providing “permanent legal status to Dreamers or undocumented immigrants who came to the U.S. as children” (54% strongly favor) and providing “a pathway to citizenship for undocumented immigrants who pass a thorough vetting process and have no criminal records” (51% strongly favor). 

These policies are popular even among Hispanics who self-identified as Republicans: 64% expressed support for a permanent status for Dreamers, and 60% favored offering a pathway to citizenship for undocumented immigrants. 

There was also strong support for increasing resources and personnel to secure the border (72% favor, 41% strongly). This was true across political affiliations: 70% among Democrats, 69% among Independents, and 80% among Republicans. 

In that same poll, 7-in-10 Latino voters in Arizona favored increasing “resources and personnel to process cases of asylum seekers humanely and efficiently” (42% did so strongly).  However, the measure generated more of a partisan gap: while 80% of Latino Democrats backed the policy, support was lower among Latino Republicans (58%) and Latino Independents (53%). 

Overall, nearly 6-in-10 Latinos in Arizona support both increased funding for border security and creating a pathway to citizenship – in fact, a plurality of Hispanic voters regardless of party affiliation favor both proposals, including 65% of self-ID Democrats, 54% of Independents, and 46% of Republicans. Around 29% of Latino Republicans in Arizona only support increasing resources for border security. 

Where we see more partisan divisions is in support for letting undocumented immigrants access certain government programs. Overall, nearly 6-in-10 Latinos favor allowing undocumented immigrants to sign up for health insurance plans offered by the government. When we break that down by party ID, we see that Latino Democrats (71% support) back this proposal at higher levels than Latino Independents (45% support) and Latino Republicans (34% support). 

Similarly, while there was overall support (70%) for allowing non-citizen students who meet certain conditions to receive in-state college tuition, the policy was more popular among Latino Democrats (86% favor) than among Latino Independents (58% favor) and Latino Republicans, who were split on the issue (50% favor). 

Nevada

Immigration has consistently come up as a top priority for Nevada Latinos, but in the last few months, it has lost salience as more voters name rising inflation and other economic woes as their main concerns.

In our latest Nevada poll, conducted in August, immigration ranked as the second most important issue for Latino voters (20%), behind cost of living and the economy (50%). Approximately, half of the 13% who mentioned it as their top issue referred to general immigration concerns, while only 6% specifically mentioned border control and security. Less than 4-in-10 (36%) Nevada Latinos approved of Biden’s handling of immigration in our August poll, a drop from 43% in December 2021.


NV survey date % that rank immigration as top issue % that rank the economy/inflation as top issue
Dec. 2021 20% 31%
Feb. 2022 18% 49%
May 2022 14% 52%
August 2022 20% 50%

Messaging about Senator Catherine Cortez Masto’s immigration record, including support for DREAMers and immigration reform, worked the best among the pro-CCM messages tested (trafficking, healthcare, COVID, and economic messaging) in our February poll. Nearly 7-in-10 Latino voters said in our February survey that it made them more likely to vote for her. The message resonated particularly well with voters 18-29 (80%) and Spanish survey-takers (82%).

Florida

Biden’s performance on immigration rates worse among Florida Latinos than in any other state from our polling series. Six-in-10 (62%) voters disapprove of his job handling the issue; that’s around 11 percentage points worse than his overall disapproval as President, which stands at 52%.  

Ron DeSantis fares better than Biden among Hispanics both in terms of immigration (46% approve, 47% disapprove) and in his overall rating as governor (50% approve, 46% disapprove).

Florida Latinos have consistently named immigration as one of their top issues: in December it ranked as their second top priority (13%), after the economy/cost of living (23%). Nevertheless, in our most recent poll conducted in June, immigration (7%) trailed far behind the economy/inflation (44%)as the most important matter voters want the federal government to do something about. 

Texas

About half of Latino voters in Texas disapprove of both Biden’s (50%) and Gov. Greg Abbott’s (55%) job handling immigration. 

Immigration was the top issue in the state - mentioned by 25% of voters -  in our baseline poll in February 2022. But in our most recent survey, conducted in July, immigration was behind gun control (28%), the economy/cost of living (23%) and reproductive rights (16%) as Latino voters’ main concern. Around 20% of respondents listed immigration as their top issue, alluding to border security (12%) and immigration reform (8%). 


TX survey date % that rank immigration as top issue % that rank the economy/inflation as top issue
Feb. 2021 25% 17%
May 2022 29% 33%
July 2022 20% 25%

In a poll conducted in May 2022, when given contrasting statements about offering in-state tuition to Texas high school students regardless of immigration status, over 5-in-10 Latino voters agreed with the proposal. About 27% chose the statement describing the measure as unfair. 

When asked in a February poll whether Congress should prioritize establishing a pathway to citizenship to undocumented immigrants already in the U.S. or strengthening border security and enforcement of immigration laws, the majority of Latino voters in Texas (56%) favored a pathway to citizenship, including 78% of self-ID Latino Democrats, 52% of Independents and 31% of Latino Republicans . Only 3-in-10 Latinos believed the federal government should focus more on improving border security.   

Georgia

Immigration has remained a top issue for Latino voters in Georgia throughout our three waves of polling this cycle. However, in our most recent wave (July/August) Hispanic voters named immigration, gun control/public safety, and women’s rights/abortion at even levels for the first time–all below the economy and inflation which 35% named as their priority. Biden’s net approval rating on immigration was at -10 in January, while our most recent survey shows his overall approval as President is at -13.

Governor Brian Kemp is also underwater with Latino voters on immigration: 55% of Latinos disapprove of his handling of the issue. In recent months, however, Hispanic voters' overall view of Kemp has improved. In May, his net approval was -12; that gap has reversed to +4. As of our latest poll, Latinos are split on Kemp’s job rating as Governor.

When asked who they trust more on certain issues, a majority or Hispanic voters trust Democrats (54%) more than Republicans (45%) on immigration. Additionally, when presented with Warnock’s and Walker’s’ stances on immigration, a strong majority (60%) of Latinos align with Warnock’s position, with support being notable among women (66%) and self-ID Independents (67%). 

North Carolina

In our latest round of polling in North Carolina, conducted in August, around 9% of Latino voters named immigration as their top issue, behind the economy/inflation/jobs (38%), education funding (19%) and reproductive rights (14%). In previous waves, immigration had come up as a top three issue.


NC survey date % that rank immigration as top issue % that rank the economy/inflation as top issue
Jan. 2022 19% 30%
Apr. 2022 16% 42%
June 2022 10% 49%
August 2022 9% 38%

Biden’s net approval on immigration among Latino voters in North Carolina  is -4 (41-45), lower than his overall approval overall of +9, but higher than his net approval on the economy, which stands at -22 (39-61).   

When forced to choose whether they believe the federal government should prioritize establishing a pathway to citizenship for undocumented students already in the U.S. or border security and stronger enforcement, nearly 7-in-10 North Carolina Latinos favored a pathway to citizenship. Only 1-in-5 sided with border security and stronger enforcement. 

In the Senate race, messaging that focuses on Ted Budd’s stance on immigration, linking him to President Donald Trump’s policies, proved to be effective among Latino voters in North Carolina: 60% said in a June poll that it raised serious doubts about him. The message did well particularly among younger Latino voters (64% said it raised serious doubts) and undecided voters (57% said it raised serious doubts).

Pennsylvania

In our baseline poll conducted in Pennsylvania, immigration emerged as the third top issue (13%), after the economy/inflation (33%) and crime and safety (14%). In our third poll conducted in August, the issue salience had dropped: only 6% of respondents mentioned immigration concerns as their top priority, including 3% who gave pro-immigration statements  and 1% who called for border control.  

Pennsylvania is the only state we’re polling in where Biden’s approval rating seems to be holding among Latino voters: in a June poll, 63% said that they approved of his job as President while 35% disapproved. 

When asked what party they trusted more in handling the issue of immigration, twice as many Pennsylvania Latinos said the Democrats (44%) than the Republicans (22%). However, some 2-in-10 Hispanics believe neither party handles the issue well. 

In terms of messaging, Josh Fetterman’s stance on immigration reform, connected to his wife Giselle’s personal story, resonated well with Hispanic voters: 8-in-10 considered the statement to be a very (58%) or somewhat (23%) convincing reason to vote for him. That said, other messages related to gun control and minimum wage performed better among Latinos.

Shapiro’s messaging about accomplishments on immigration reform as Attorney General was not as strong, with 58% of Latino voters finding this to be a very or somewhat convincing reason to vote for him. Among the eight messages presented in the survey, it was the worst performing statement. 

Wisconsin

In Wisconsin, Latino voters’ approval of Biden’s job on immigration stood at 44% in March, about 12 points lower than his overall approval as President (56%). Similarly, while Governor Tony Evers’ net approval among Latino voters on immigration is +12, it’s still way below his overall net approval of +35.  

Border security was the second top issue (10%) for respondents in our March survey, behind the economy/inflation (33%). 

Pro-immigrant policies are overall very popular with Wisconsin Latinos. There is very strong support for providing a pathway to citizenship for undocumented immigrants (80% favor, 60% strongly),as well as for in-state tuition for undocumented students (79% favor) and driver licenses for undocumented immigrants (75% favor). Even a majority of Latino Trump voters support a pathway to citizenship. However, there is also a majority support for “increasing resources and personnel to secure our borders” (59% support, 34% strongly). 

Evers’ messaging on immigration reform resonated: about 6-in-10 Latino voters found the statement to be very or somewhat of a convincing reason to vote for him. 

New Mexico

Around 8% of Latino voters in New Mexico named immigration as their top issue in our August baseline poll, tied with abortion/reproductive rights and crime/public safety, but behind education (12%) and the economy/inflation (32%).

Biden has a low approval rating on immigration (-13) coming in 13 points lower than his overall approval (0). That said, while around 47% of Latinos in New Mexico approve of his job as President, and 41% of his handling of the economy, only about 39% have a favorable view of his handling of immigration. 

When presented with Michelle Lujan Grisham’s and Mark Ronchetti’s contrasting positions on immigration, just over half of Latino (51%) voters sided with Lujan Grisham’s while around 42% favored Ronchetti’s message.

Read More

We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.

Blog title heading will go here

June 14th, 2023
Full name
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros.

Equis’ Latino Playbook: Main Character Energy

March 15, 2024
At Equis we are frequently asked how Latino audiences respond to an increasing variety of media and cultural content — outside of news — and whether the shows people watch or music they listen to might reveal important insights for better capturing Latino attention. Equis Institute, in collaboration with Harmony Labs, has created a segmentation that gives ad makers, creators, and storytellers the power to understand the diverse demography and behaviors of Latinos in the US as well as the characters, values, and stories to which different clusters of Latinos gravitate.

YouTube Testing Experiment: Reaching Latinos on YouTube

January 31, 2024
Equis conducted research in partnership with at Somos Votantes and Priorities USA on effectively reaching and communicating with Latinos on YouTube.

Understanding How to Message to English-Dominant Latino Voters

January 1, 2024
Equis conducted research in partnership with A/B Partners and Senate Majority PAC. This research tackled the challenges in reaching and persuading Latinos voters who predominantly speak English and consume English-language media.

Stay in the loop with Equis

Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.