Equis Key State Series-2022 Abortion Memo

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September 6, 2022
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Most Latino voters oppose the Supreme Court’s decision to overturn Roe v. Wade. In all eight states Equis has polled this election cycle about the issue of abortion, a majority or a plurality of Hispanics have expressed opposition to the elimination of the constitutional right to abortion and/or indicated support for the legality of abortion. Abortion rights have emerged as a top 3 issue among Latino voters in multiple states we have polled in after the ruling on Dobbs v. Jackson Women’s Health Organization.  However, prioritization of abortion rights remains at just a fraction of the levels we see for issues related to the economy and cost of living – especially among a persuasion audience which tends to even more focused on cost of living.

That said, we have the opportunity to communicate on abortion as a hit on GOP candidates because Latino voters tend to reject extreme pro-life positions. We recommend using a negative frame when engaging with Latino voters because we’ve seen that folks are more likely to resonate with language that emphasizes GOP candidates’ extreme positions – that they want to completely take away the right to a safe abortion – than language that boasts how a Democratic candidate will expand access to abortion. For example, in Pennsylvania, a strong majority (63%) of Latino voters oppose the overturning of Roe v. Wade while a slim majority (52%) align with a pro-abortion right message from Josh Shapiro. When we looked at Latina women in PA specifically, 62% opposed the overturning of Roe vs. Wade while just 44% aligned with Shapiro’s position. An additional benefit to using a negative frame is that since abortion is ultimately not the top issue for folks, so these extreme/backwards positions on abortion can be painted as out of touch with Hispanic voters' actual issue priorities. 

When building an abortion message for a Latino audience, it’s important to remember that a compare/contrast message which highlights a GOP candidate’s extreme stance on abortion does not need to be exclusively paired with the Democratic candidate’s stance in favor of expanding access to abortion care. Based on findings from our polling and focus groups we recommend the following framing:

On GOP:

  1. They are out of touch with our actual issue priorities.
  2. They want to take away personal liberties and the right to a safe abortion, even in the case of rape, incest or when a woman’s life is in danger.
  3. This is a slippery slope–what other rights are on the chopping block?

On Dems: We will protect the right to a safe abortion while continuing to prioritize what matters most: fighting to make sure that hardworking people like you have the tools you need to thrive as you provide for your families and work to keep our country strong.

Understanding Latinos’ Sentiments Around Abortion 

From focus groups, we’ve gathered that for some Hispanics, their rejection of the Supreme Court’s decision on Dobbs is related to the perception that a settled right is being taken away. Furthermore, many participants expressed that they support the right to access a safe and legal abortion, despite the fact that they would personally never get one, often for religious reasons. We see this reflected in the polling as well. For example, in Texas, nearly 7-in-10 Latino voters expressed opposition to the state’s Heartbeat law. 29% of this opposition was made up of folks who did not personally approve of abortion, yet still opposed this legislation. 

In almost every state, Latina women and younger Latino voters (ages 18-29, in particular) are the groups that most favored upholding the federal protection of abortion access. Support for abortion rights was also high among self-identified Latino Democrats–as expected. That said, in most cases, a majority or a plurality share of Latino Independents also opposed the elimination of Roe or sided with a candidate’s pro-choice stance.  

For many Latino voters, their position on abortion is not necessarily one of blanket support or of invariable opposition; it depends on the situation: when the pregnancy is performed, whether the pregnancy was a product of rape and/or incest, or if the life or health of the mother is in danger. 

  • “There are unfortunate circumstances… [Sometimes] I even question my belief because I’m against abortion, but I wouldn’t be against a women who was raped getting an abortion…” - Kim, 31, Puerto Rican, Wisconsinite.
  • “In my point of view, it is a decision that people need to make. There are abortions that are not necessary and there are others that sadly are, for example, due to rape.” -  Elías, 38, Mexican, Georgian. 
  • “What amazes me…even if the pregnancy resulted through sexual assault, they still have to go through it. One [group] of people can just decide that, without the opinion of the woman.” - Luis V, 34, Venezuelan, Floridian. 

Several Latina women in focus groups emphasized that abortion is a deeply personal decision–one that the government has no business getting into. Others, including multiple pro-life participants, described efforts to limit abortion access as a slippery slope, the result of men trying to exert power over women.

“[Pro-life politicians] hide behind the idea that they are conservatives, but it’s all about power.” - Cindy, 49, Dominican, Pennsylvania voter. 

Finally, Latinos’ views on abortion also vary based on frequency of attendance to religious services. While there are some differences between those who identify as Catholic and those who identify as Protestant, the more notable and consistent differences are between those who regularly attend religious services and those who do not. For example, in Texas, half of Latino voters (51%) who attend religious services every week supported overturning Roe vs. Wade. The same was true for only around 3-in-10 Latinos who attended religious services once or twice a month, or several times a year. 

State-Specific Takeaways

Arizona 

Abortion remains a top issue for Latino voters in Arizona; in our August poll 9% of Latinos named it as the most important issue for the federal government to do something about. However, worries about the economy/inflation remain front-and-center for Arizona Latinos, with 61% mentioning it as their top worry.  

When presented with a pro-choice message linked to Senator Kelly and a pro-life argument linked to Blake Masters, 67% of Latino voters in Arizona align with Kelly’s message. 

In our June poll, a slight majority of Latino voters in Arizona (51%) opposed overturning Roe v. Wade, while 1-in-3 supported the reversal.  Broken down by partisanship, we found that 6-in-10 Latino Democrats and 46% Latino Independents reject the overturning of Roe. 

Most Latina women in Arizona (60%) oppose the Supreme Court’s decision, while men are more divided on the issue (42% oppose v. 41% support). The gender gap is particularly visible among younger latinos: 60% of younger women oppose the reversal of Roe compared to just 37% of younger men.


Overturning Roe v. Wade
oppose support
All women
60% 25%
All men
42% 41%
Younger women
60% 25%
Younger men
37% 42%
Made with HTML Tables

Nevada

Abortion arose as a top three issue in Nevada in our August poll. Roughly 14% of Latinos mentioned it as their top concern, including 20% of women. Overall, it ranked third as voters’ top worry, after immigration (20%) and cost of living/the economy (50%).

Messaging on Gov. Sisolak’s stance on protecting abortion rights fared well among Latino voters: 61% said it made them more likely to vote for him, including 70% of voters 18-29 and 69% of younger women. 

In a May poll, conducted just a few days after the leak of the draft opinion on Dobbs, a plurality of Latinos in Nevada (43%) opposed the Supreme Court overturning Roe v. Wade, and 31% showed support for the decision. Nevertheless, 1-in-4 Latinos said they “don’t know” if they support or oppose the court’s ruling on Roe. 

This uncertainty was especially high among young Latinos (30% don’t know), moderate Latinos (40% don’t know) and Latinos who are undecided in the Senate (43% don’t know) and Governor’s race (32% don’t know). 

Notably, more men in Nevada (45%) rejected the overturning of Roe than women, who seemed more split on the issue (39% oppose v. 34% support).  

When we linked Sen. Catherine Cortez Masto & Adam Laxalt to their abortion stances, support for CCM drops when compared to a revote conducted after an initial battery with positive CCM messaging, but stayed above the initial head-to-head (pre-messaging).


CCM Laxalt Difference
Initial head-to-head 57% 31% +26
Head-to-head after positive CCM messages 65% 26% +39
Head-to-head after linking CCM & Laxalt to their abortion stances 61% 28% +33

Florida

In our June Florida poll, Latinos were divided on candidate’s views on abortion: half of respondents (50%) felt closer to Charlie Crist’s pro-choice abortion stance that emphasized government intrusion, while 48% were aligned with Gov. Ron DeSantis’ position of establishing significant limits on abortion access after the 15th week of pregnancy.  

Crist’s view was significantly more popular among Latinos aged 18-29, while voters over 30 were divided on the issue. A majority (54%) of Latino Independents in Florida also sided with Crist’s stance on abortion. 


Candidate’s stance on abortion 18-29 30-39 40-49 50+
Statement A (DeSantis) 38% 47% 49% 50%
Statement B (Crist) 60% 49% 50% 48%

Back in a March survey, messaging about DeSantis supporting the 15-week abortion ban was one of the better performing messages tested in a negative messaging battery. Overall, 45% of Florida Latinos –including 53% of Democrats and 46% of Independents– said his position made them much more or somewhat more likely to vote against him for Governor. 

Texas 

In our July Texas poll, 16% of respondents –26% of Democrats, 10% of Independents and 2% of Republicans –named abortion rights as the most important issue for the state government to do something about. 64% of Latinos indicated they disagreed with the overturning of Roe (56% strongly disagreed). That is a notable increase from a May poll fielded a few days after the opinion draft leak, where just 56% of respondents said they opposed the reversal of Roe.  

By party identification, 86% of self-identified Latino Democrats, half (52%) of Latino Independents and 32% of Latino Republicans disagreed with the overturning of Roe, according to our July poll. 

There’s a large gender gap among Latinos regarding Roe: 74% of Latina women reject the Court’s move, while just over half (52%) of Latino Men do.  

As this relates to the governor, six-in-ten Latinos in Texas said in July they disapproved of Abbott’s handling of abortion laws, including 49% of Independents and 69% of Independent Latina women. This is consistent with what we found in our May poll, where 63% of respondents said they opposed Abbott’s trigger law. 


Survey date Questions on Abortion Disagree/oppose Agree/supports
July 2022 Sup. Court overturning Roe v. Wade 64% 30%
July 2022 Abbott approval on abortion laws 60% 30%
May 2022 Sup. Court overturning Roe v. Wade 56% 34%
May 2022 Abbot’s trigger law 63% 29%

In that same July poll, Beto’s pro-choice messaging proved to be effective among most Latino voters in Texas: 61% said it made them more likely to vote for him, including 70% of Latinas and 63% of Latina Independents. 

In an earlier survey, conducted in February, Latinos showed very strong opposition (68%) to the Texas law that banned abortions after six weeks. This position was held by several key demographics, including Women (70%), Independent voters (67%), Catholics (71%) and Urban voters (72%). Latino voters resonated most strongly with language that focused on this ban violating a woman’s right to choose an abortion.


Percentage Statement
20% “I approve of the legislation Governor Abbott signed that bans abortions after six weeks, and gives concerned Texas citizens the ability to sue people who break these laws.”
29% “I do not personally approve of abortion, but the legislation Governor Abbott signed will lead to chaos, vigilantes, costly lawsuits, and dangerous abortion procedures that will put women's lives at risk.”
38% “The legislation that Governor Abbott signed violates Texas women's right to choose to have an abortion, especially since many women don't even know they are pregnant six weeks into their pregnancy.”
68% Both opposition statements combined

Pennsylvania

Nearly two-thirds of Latinos in Pennsylvania (65%) oppose overturning Roe v. Wade, while just over 1-in-4 (28%) support the decision, according to our August poll. Eight percent of respondents named abortion rights as the most important issue for the President and Congress to do something about. 

Overturning Roe v. Wade

Strongly oppose Total oppose Strongly support Total support Don’t know
55% 65% 19% 28% 6%

In our July survey, a majority of Latino voters (52%) aligned more closely with Josh Shapiro’s views on abortion than with Doug Mastriano’s, although alignment with Mastriano’s pro-life stance (44%) is higher than support for overturning Roe v. Wade (24%).

Unlike in other states, where Latinas overwhelmingly sided with stances related to the right to choose, in Pennsylvania, they were far more split on the issue of abortion than men: 67% of men sided with Shapiro while only 44% of women did. Almost half (49%) of Latinas in Pennsylvania aligned with Mastriano’s pro-life position on abortion, despite 62% saying they opposed the overturning of Roe. 

There is also an age gap: while 7-in-10 Latinos age 18-34 side with Shapiro’s view on abortion, only 4-in-10 Latinos ages 35-49 do. In fact, the majority (52%) of Latino voters in that age group side with Mastriano’s radical position on abortion.


Candidate’s stance Much closer Somewhat closer Total
Shapiro 45% 7% 52%
Mastriano 25% 19% 44%

Those who are undecided in the initial Governor head-to-head in our June survey shake out in a revote after being shown the Gov candidates’ abortion stances–with support for Mastriano increasing 10% and support for Shapiro increasing 4%, getting him close to 6-in-10. 


Shapiro Mastriano Undecided
Initial head-to-head 52% 18% 30% Shapiro +34
Re-vote 58% 28% 15% Shapiro +30

North Carolina

Abortion ranked as the third most important issue for Latino voters in North Carolina in our September poll: 13% mentioned it as their top concern, after the economy/inflation/jobs (36%) and education funding (19%). In that same poll, 53% of Latino voters said they trusted Democrats to do a better job than Republicans (32%) at protecting our rights and personal freedoms. 

Hispanic voters in the state overwhelmingly oppose the overturning of Roe: over 6-in-10 rejected the Supreme Court’s decision (55% strongly), according to our September poll. This number is consistent with what we saw in June, where 69% of Latinos in North Carolina expressed opposition to the Dobbs ruling.  The opposition was most notable among women: 76% of all Latinas and 80% of Independent women disagreed with the reversal. 

In our June poll, fielded just a few days after the Dobbs ruling, attacking Ted Budd on his anti-abortion stance worked well among Latinos: 63% said it raised serious or very serious doubts about him, including 90% of Democrat Latinas and 80% of Independent Latinas. 

In an earlier poll fielded in April, a majority of Latino voters in North Carolina (53%) said that abortion should be legal in all or most cases, including nearly 6-in-10 women (58%) and a plurality of independents (46%) .  

Georgia

Abortion rights were a top issue for Latino voters in Georgia in our August poll.  Around 10% of respondents named it as the most important issue they want the federal government to do something about. In our January 2022 baseline poll, only 2% had mentioned it as a concern. However, while it has risen in salience, it is still far behind the economy and inflation, which 35% Latinos named in July as their top priority.  

Nearly 6-in-10 (57%) Latinos oppose a Georgia law that bans abortions after around the six weeks except in cases of rape and incest. Around 42% of Hispanic voters said they support the state’s legislation.  

This is similar to what we found in our May poll, regarding the overturning of Roe v. Wade. In light of the Dobbs draft opinion leak, 59% of Latino voters in Georgia said they opposed the end of the constitutional right to abortion, while about 37% supported the decision. 

Among women, this rejection was more than 10 points higher than among the men: 64% of Latinas said they opposed the reversal of Roe (31% supported the decision) while only 53% of Latino men rejected the decision. (45% supported the decision).

Six-in-ten Latino voters (60%) also sided with Rev. Warnock’s pro-choice stance over Walker’s pro-life position (38%), including 87% of self-identified Latino Democrats, 68% of Latino Independents, and 20% of Latino Republicans. Alignment with Warnock was higher among Independents (68%), and voters 18-29 (71%). 

In an earlier poll, conducted in January, a slim majority of Latinos (52%) surveyed identified as pro-choice.

New Mexico

Eight percent of Latinos in New Mexico named abortion and reproductive rights as their top issue in our August poll, behind inflation/cost of living (26%), education (12%) and crime and public safety (9%). 

When presented with Michelle Lujan Grisham’s position on abortion against Ronchetti’s 6-in-10 Latinos sided with her, while just over 3-in-10 (34%) favored Ronchetti’s stance. Support for MLG’s viewpoint was highest among 18-29 voters (75%) and urban voters (70%). Unlike in other states, in New Mexico we did not find a gender gap in views of abortion: 60% Latino men and 59% of Latina women favored MLG’s stance on abortion over Ronchetti’s.

2019 Polling: 

Equis asked a question on abortion in 11 states during the summer of 2019. When asked to choose between two statements on abortion, one reflecting a pro-choice position ("A woman's health care decisions, including abortion, should be made by her privately with her doctors") and one reflecting a pro-life position ("Allowing abortion is equal to murder, everyone has a right to life in this country"), 59% of Latinos in TX said that their views were closer to the pro choice position. Pro-choice views were more common among those born on the U.S. mainland and Puerto Rico (60.4%) but still the majority among foreign born Latinos (55.0%).

Appendix

Arizona

Survey was conducted June 14 -19, 2022 with 600 Hispanic Registered Voters

In 1973, the United States Supreme Court's Roe v. Wade decision established a woman's constitutional right to an abortion, at least in the first three months of pregnancy. Given the recent leaked draft opinion of the Court stating they would overturn Roe v. Wade, do you support or oppose the United States Supreme Court overturning the Roe v. Wade decision?

Nevada

Survey was conducted August 3-8, 2022 with 400 Hispanic Registered Voters

I’m going to read you some reasons to vote for Steve Sisolak. For each one, tell me if that statement makes you much more likely to vote for Sisolak, somewhat more likely to vote for him, or whether the statement makes no difference to you either way. If the statement makes you less likely to vote for Sisolak or you do not think the statement is true, please say so.

B. [ABORTION] While reproductive rights are taken away all across the country, Sisolak will fight to protect the right to an abortion in Nevada. The father of two daughters, Sisolak knows no politician should determine when or how anyone starts a family”

(Spanish) B. [ABORTION] Mientras los derechos reproductivos son eliminados en todo el país, el gobernador Sisolak luchará para proteger el derecho al aborto en Nevada. Como padre de dos hijas, Sisolak sabe que ningún político debe determinar cuándo, o cómo, una persona comienza una familia.

Survey was conducted May 16-19, 2022 with 400 Hispanic Registered Voters.

In 1973, the United States Supreme Court's Roe versus Wade decision established a woman's constitutional right to an abortion, at least in the first three months of pregnancy. Given the recent leaked draft opinion of the Court stating they would overturn Roe versus Wade, do you [RANDOMIZE] support or oppose the United States Supreme Court overturning the Roe versus Wade decision? [IF SUPPORT/OPPOSE] And is that strongly [SUPPORT/OPPOSE] or somewhat [SUPPORT/OPPOSE]?

Survey was conducted February 17-22, 2022 with 400 Hispanic Registered Voters

Now I am going to read you statements about the candidates for U.S. Senate. [RANDOMIZE]

Catherine Cortez Masto is pro-choice and says we must do everything we can to protect our constitutional right to safe and legal abortion. Cortez Masto believes decisions about whether and when to start a family should be between a woman and her doctor.

(Spanish) 

Adam Laxalt is pro-life. As Nevada Attorney General, he fought for laws to limit abortions and supported limits on abortions in Texas. In the Senate, he will vote for pro-life judges and overturn the laws that allow for the killing of unborn babies.

Even if it is hard to decide, which of these candidates do you prefer [RANDOMIZE] Catherine Cortez Masto or Adam Laxalt?

Florida

Survey was conducted June 16-21 with 600 Hispanic Registered Voters

Now I will read you two statements. Please tell me which is closer to your opinion. (RANDOMIZE STATEMENT A AND B)

Statement A: Republican Ron DeSantis is staunchly opposed to abortions. He recently enacted the state’s strictest ban on abortion that bans most abortions after 15 weeks of pregnancy without exceptions for rape, incest or human trafficking.

(Spanish) Statement A: El republicano Ron DeSantis se opone firmemente al aborto. Recientemente estableció la prohibición más estricta del estado con respecto al aborto, que prohíbe la mayoría de los abortos después de 15 semanas de embarazo, sin excepciones por violación, incesto o tráfico humano.

Statement B: Democrat Charlie Crist supports abortion rights and will defend a woman’s right to make her own healthcare decisions -without politicians getting in the way - while ensuring access to reproductive care across the state.”

(Spanish) Statement B:  El demócrata Charlie Crist apoya el derecho al aborto y defenderá el derecho de la mujer a tomar sus propias decisiones sobre su salud -sin que se los politicos se metan - y garantizará el acceso a la atención de salud reproductiva en todo el estado.

Survey was conducted March 1-6 with 600 Registered Hispanic Voters

Next, I’d like to read you some statements from opponents of Governor Ron DeSantis’ agenda for Florida this year. After you hear each one, please tell me if it makes you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote against Governor Ron DeSantis, or if it makes no difference.

Governor DeSantis supports an unconstitutional proposal to ban abortion after 15 weeks of pregnancy, with no exceptions for rape or incest. This bill violates the Florida Constitution's right to privacy, federal law, and will harm women in our state.”

(Spanish) El Gobernador DeSantis apoya una propuesta inconstitucional que prohíbe el aborto después de 15 semanas de embarazo, sin excepciones en casos de abuso sexual o incesto. Este proyecto de ley viola el derecho a la privacidad de la Constitución de Florida, ley federal y le hará daño a las mujeres en nuestro estado.

Pennsylvania

Survey was conducted June 13-20, 2022 with 417 Registered Hispanic Voters

In 1973, the United States Supreme Court's Roe versus Wade decision established a woman's constitutional right to an abortion, at least in the first three months of pregnancy. Given the recent leaked draft opinion of the Court stating they would overturn Roe versus Wade, do you support or oppose the United States Supreme Court overturning the Roe versus Wade decision?

Now I'm going to read you two statements about the candidates for governor and their views on abortion. I want you to tell me which statement comes closer to your own view, even if neither is exactly right.

  1. Josh Shapiro supports abortion rights. He knows abortion is health care and should be a decision between a woman, her loved ones, and her doctor. If elected governor, Shapiro will continue to defend a woman's right to make her own healthcare decisions and expand access to reproductive care for women in Pennsylvania.

(Spanish) Josh Shapiro apoya el derecho al aborto.  Él sabe que el aborto es parte del cuidado de salud y debe ser una decisión entre una mujer, sus seres queridos y su médico. Si es elegido gobernador, Shapiro seguirá defendiendo el derecho de la mujer a tomar sus propias decisiones sobre su atención médica y ampliando el acceso a la salud reproductiva para las mujeres en Pensilvania.

  1. Doug Mastriano is strongly against abortion. He believes that life begins at conception. As a state senator, he proposed a bill to ban all abortions after six weeks. If elected governor, Mastriano says he will do everything in his power to protect God's creation and will ban, or significantly restrict, access to abortion with no exceptions for rape and incest. Which candidate statement comes closer to your own view?

(Spanish) Doug Mastriano está firmemente contra el aborto. Él cree que la vida comienza en la concepción. Como senador estatal, propuso un proyecto de ley para prohibir todos los abortos después de seis semanas. Si es elegido gobernador, Mastriano dice que hará todo lo que esté a su alcance para proteger la creación de Dios y prohibirá o restringirá significativamente el acceso al aborto sin excepciones por violación e incesto.

Texas

Survey was conducted July 5-10, 2022 with 876 Registered Hispanic Voters

Please tell me whether you approve or disapprove of the job Greg Abbott is doing handling at each of the following. Do you approve or disapprove of the job Greg Abbott is doing?

  • On abortion laws

On June 24th of this year, the United States Supreme Court overturned Roe v. Wade, the 1973 decision that has protected the constitutional right to abortion for nearly 50 years. This reversal means that states now have the power to make abortions illegal, even in the case of rape and incest. Do you agree or disagree with the Court's decision to get rid of the constitutional right to abortion?

Please tell me whether each of the following statements about Democrat Beto O'Rourke makes you more or less likely to vote for him for governor.

(ABORTION) Beto O' Rourke believes every woman deserves the freedom to make their own decisions about their body and their future, and that no government has the right to take away these freedoms. If elected governor, he will restore access to safe and legal abortions.

ABORTION) Beto O’Rourke cree que toda mujer merece tener la libertad de tomar sus propias decisiones sobre su cuerpo y su futuro, y que ningún gobierno tiene el derecho de quitarle esa libertad. Si es electo gobernador, él restaurará el acceso al aborto legal y seguro. 

Survey was conducted May 6-17 with 836 Registered Hispanic Voters 

In 1973, the United States Supreme Court's Roe versus Wade decision established a woman's constitutional right to an abortion, at least in the first three months of pregnancy. Given the recent leaked draft opinion of the Court stating they would overturn Roe versus Wade, do you support or oppose the United States Supreme Court overturning the Roe versus Wade decision?

As you may know, Governor Abbott signed a law last year that would outlaw all abortion in the state, including in cases of rape and incest. This law did not go into effect because of the United States Supreme Court Roe versus Wade decision. When Roe versus Wade is overturned, the total ban on abortion in Texas will go into effect immediately. Do you support or oppose Governor Abbott’s law making abortion illegal in Texas when Roe versus Wade is overturned?

North Carolina

Survey was conducted June 27-July 2, 2022 with 415 Registered Hispanic Voters 

On June 24th of this year, the United States Supreme Court overturned Roe versus Wade, the 1973 decision that has protected the constitutional right to abortion for nearly 50 years. This reversal means that states now have the power to make abortions illegal, even in the case of rape and incest. Do you agree or disagree with the Court's decision to get rid of the constitutional right to abortion?

Now I am going to read you some statements that are critical about Ted Budd. Please tell me whether each statement, if accurate, raises very serious doubts, serious doubts, minor doubts, or no real doubts in your own mind about Ted Budd.

C. (ABORTION) Ted Budd is strongly against the constitutional right to abortion, and supported the Supreme Court's decision to overturn Roe versus Wade, the 1973 decision that established the right. Budd opposes abortion access in any circumstance, including rape, incest, or when a pregnancy is life-threatening.

(ABORTION) Ted Budd se opone fuertemente al derecho constitucional del aborto y y apoyó la decisión del Corte Suprema de anular el caso Roe vs. Wade, la decisión de 1973 que estableció el derecho. Budd se opone al acceso al aborto en cualquier circunstancia, incluyendo violación, incesto, o cuando el embarazo amenaza la vida de la vida.

Survey was conducted April  20-28, 2022 with 403 Registered Hispanic Voters 

When it comes to the issue of abortion, do you think abortion should be legal in all cases, legal in most cases, illegal in most cases, or illegal in all cases?

Georgia

Survey was conducted July 27-August 1, 2022 with 415 Registered Hispanic Voters 

The U.S. federal courts recently allowed Georgia's abortion ban to take effect. That means all abortions are banned after six weeks of pregnancy, before most people know they are pregnant, except in cases of rape and incest. Do you support or oppose Georgia’s abortion law?

Now I’d like to read you a pair of statements. Please tell me which one is closer to your opinion.

Statement A: Democrat Raphael Warnock strongly supports abortion rights. As a Reverend, he believes women have the right to make their own healthcare decisions, and that no politician should take that freedom away.

(Spanish) El demócrata Raphael Warnock apoya firmemente el derecho al aborto. Como reverendo, él cree que las mujeres tienen el derecho de tomar sus propias decisiones sobre su cuidado de salud, y que ningún político debe quitarles esa libertad. 

Statement B: Republican Herschel Walker is staunchly against abortion. He believes life begins at conception and that abortion should be completely banned, with no exceptions for rape, incest or to save the life of the mother.

(Spanish) El republicano Herschel Walker se opone firmemente al aborto. Él cree que la vida inicia en la concepción y que el aborto debe ser prohibido completamente, sin excepciones por violación, incesto o para salvar la vida de la madre.

Survey was conducted May 18-23, 2022 with 500 Registered Latino Voters 

In 1973, the United States Supreme Court's Roe versus Wade decision established a woman's constitutional right to an abortion, at least in the first three months of pregnancy. Given the recent leaked draft opinion of the Court stating they would overturn Roe versus Wade, do you support or oppose the United States Supreme Court overturning the Roe versus Wade decision?”

New Mexico

Survey was conducted July 31-August 7, 2022 with 500 Registered Latino Voters 

Now, I am going to read you some pairs of statements about the candidates for Governor. After I read each pair, please tell me which candidate you agree with more, even if neither is exactly right.

Governor Michelle Lujan Grisham will continue to protect reproductive healthcare and abortion access in New Mexico from politicians and anti-abortion extremists who want to completely take away the right to a safe abortion.

(Spanish) La gobernadora Michelle Luján Grisham continuará protegiendo  la salud reproductiva y el acceso al aborto en Nuevo México de los políticos y los extremistas antiaborto que quieren eliminar por completo el derecho a un aborto seguro.

Mark Ronchetti is pro-life and is working to ban abortion after fifteen weeks regardless of unique pregnancy circumstances, only allowing exceptions in documented cases involving rape, incest, and when a mother's life is at risk.”

(Spanish) Mark Ronchetti es pro-vida y está trabajando para prohibir el aborto después de las 15 semanas, independientemente de las circunstancias únicas del embarazo, sólo permitiendo excepciones en casos documentados de violación, incesto y cuando la vida de la madre está en riesgo.

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Equis conducted research in partnership with at Somos Votantes and Priorities USA on effectively reaching and communicating with Latinos on YouTube.

Understanding How to Message to English-Dominant Latino Voters

January 1, 2024
Equis conducted research in partnership with A/B Partners and Senate Majority PAC. This research tackled the challenges in reaching and persuading Latinos voters who predominantly speak English and consume English-language media.

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Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.

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