El Nuevo Noticero: Mapping 4 information ecosystems for Latinos on Youtube
ABOUT THIS RESEARCH
According to a recent Pew Research Report, YouTube is used by 81% of U.S. adults and 85% of adults who identify as Hispanic. To get a better understanding of the types of content Latino audiences were engaging with on the platform, EquisLabs, Harmony Labs, and the Cultural Engagement Lab set out to analyze over 250,000 days of YouTube consumption between January 1, 2020 and May 31, 2021.
This new research expands upon work from the 2020 partnership between Harmony Labs and Equis Labs which provided a comprehensive view of Latinx media consumption in America. Click on the report to learn more and for a written analysis, please visit Harmony Lab’s medium post.
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We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
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Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.