What Media Matters for Latinx Americans? Mapping media consumption across TV, the internet, and the news
Created by
ABOUT THIS RESEARCH
Digital media and cultural content have exploded over the last decade leaving advocates and organizers guessing about who is where. Creating coherent communication strategies to engage any specific audience in the U.S. is challenging by itself. But developing smart, focused strategies for distinct subpopulations, like the Latinx population, requires a nuanced understanding. In this critical time, we need to know more about where Latinx audiences spend their time consuming news and information both online and offline so we can create a more sophisticated set of approaches to reach and engage them. That is why we partnered with Harmony Labs and PredictWise to better understand the media consumption habits of America’s fastest growing part of the population. The result is a comprehensive view of Latinx media consumption which you can find in the report.
You can read the full medium post with our key takeaways here.
Read More
We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
Category
Blog title heading will go here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros.
Messaging
Equis’ Latino Playbook: Main Character Energy
At Equis we are frequently asked how Latino audiences respond to an increasing variety of media and cultural content — outside of news — and whether the shows people watch or music they listen to might reveal important insights for better capturing Latino attention. Equis Institute, in collaboration with Harmony Labs, has created a segmentation that gives ad makers, creators, and storytellers the power to understand the diverse demography and behaviors of Latinos in the US as well as the characters, values, and stories to which different clusters of Latinos gravitate.
Messaging
YouTube Testing Experiment: Reaching Latinos on YouTube
Equis conducted research in partnership with at Somos Votantes and Priorities USA on effectively reaching and communicating with Latinos on YouTube.
Messaging
Understanding How to Message to English-Dominant Latino Voters
Equis conducted research in partnership with A/B Partners and Senate Majority PAC. This research tackled the challenges in reaching and persuading Latinos voters who predominantly speak English and consume English-language media.
Stay in the loop with Equis
Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.