What Media Matters for Latinx Americans? Mapping media consumption across TV, the internet, and the news
ABOUT THIS RESEARCH
Digital media and cultural content have exploded over the last decade leaving advocates and organizers guessing about who is where. Creating coherent communication strategies to engage any specific audience in the U.S. is challenging by itself. But developing smart, focused strategies for distinct subpopulations, like the Latinx population, requires a nuanced understanding. In this critical time, we need to know more about where Latinx audiences spend their time consuming news and information both online and offline so we can create a more sophisticated set of approaches to reach and engage them. That is why we partnered with Harmony Labs and PredictWise to better understand the media consumption habits of America’s fastest growing part of the population. The result is a comprehensive view of Latinx media consumption which you can find in the report.
You can read the full medium post with our key takeaways here.
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We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
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Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.