Latino Data Revisted: Digital Edition
ABOUT THIS RESEARCH
Latino Data Revisited, a series of reports from Equis, revisits the basics of targeting to convey principles for thoughtfully and strategically using data to identify Latino voters for political engagement.
In a hyper-polarized electorate, Latino voters are one of the last great wildcards-- a fast-growing swing constituency in need of renewed attention.
But the Latinos we most need to reach have often become effectively invisible to our campaigns and programs because of the ways we use data. This now requires us to broaden and diversify our approaches to targeting.
The digital edition of these reports is for digital practitioners running or managing ad campaigns targeted to Latino audiences. Whether you’re buying the ads yourself or working with an agency, we hope the guidance in this document will help you better reach and engage Latinos online.
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We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
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Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.