We Believe in a World Where

Latinos are Powerful and Influential

About UsOur Work
In 2020,

There were 32.3 million eligible Hispanic and Latino Voters.

Latinos are the nation’s largest racial or ethnic minority eligible to vote in a US presidential election and the second-fastest growing minority group.

But only half of Latino voters cast a ballot.

And by 2060, it is estimated that there will be 56 million new Latino Voters.

That’s 88 Million total eligible Latino voters.

88 M

Latinos are, and will continue to be,
the x factor in American politics, culture and society.

88 M

Featured Research

The Equis Research Repository is a comprehensive library of our research, polling, analysis and data. 

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Category

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June 14th, 2023
Full name
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Election Analysis

For Swing Latinos, a Tale of Two Economies

September 17, 2024
In this battleground poll fielded August 19th - August 31st, Equis checked in on the preferences of Latino voters in the presidential race and looked at some perceptions of the candidates.
Election Analysis

Memo: A Latino Reset

August 14, 2024
Carlos Odio and Maria Di Franco Quiñonez
The very early polling on a Harris-Trump election suggests a reset in the fight over Latino voters. The Hispanic electorate now looks more in line with the other Trump-era elections of 2020 and 2022 than with a wide partisan realignment.
Election Analysis

Battleground Poll - August 2024 (Toplines)

August 14, 2024

Equis' Latino Playbook

August 1, 2024
The Playbook is a collection of Latino-specific research, insights, and best practices, completed in advance of the 2024 presidential election. We made this guide with practitioners in mind - particularly those leading strategy and execution of Latino paid media and voter contact programs.
Messaging

Message Testing on Kamala Harris

July 29, 2024
‍We tested 12 Kamala Harris messages with Swayable using randomized controlled trial (RCT) survey experiments to see which was best at shifting Harris vote choice. These messages were tested in English and Spanish. The tests ran from July 22 to July 26 nationally (excluding CA and NY). We collected a total of 22,289 responses, with 15,962 English responses and 6,327 Spanish responses.
Issues

Evaluación política de medidas migratorias

June 24, 2024
Issues

Political Assessment of Immigration Policy Solutions

June 18, 2024
Messaging

Immigration Message Testing

June 1, 2024
We tested multiple positive, contrast, and negative immigration messages with Blue Rose Research to see which was best at shifting Biden vote choice. These messages were tested in English only. The test ran from March 28 to April 5 in AZ, CO, FL, GA, MI, NV, NM, NC, OH, PA, TX, and WI. We collected a total of 17,098 survey responses, with over 60% of responses coming from Latinos.

Equis Moonshots reimagine how we engage and build power for the Latino community

Moonshots are a series of audacious, large-scale, long-term infrastructure and power-building initiatives spanning democracy, media, culture and talent. 

We bring bold, out-of-the-box solutions to help us close the gaps that block the Latino community’s ability to fully and actively participate in culture, politics, and society.

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Equis is a set of organizations.

We are working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.

Equis Research
Equis Research

Equis Research 

Equis Research 

At Equis Research, we are helping to move past the idea of the Latino community as a monolith, and toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.

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Equis Labs

EquisLabs 501(c)(4

)

EquisLabs 501(c)(4

)

EquisLabs is a 501(c)(4

) social welfare organization advancing ideas, and cultivating deeper engagement and leadership-development that has the potential to massively increase Latino civic participation and build long-term political power.

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Equis Institute

Equis Institute 501(c)(3

)

Equis Institute 501(c)(3

)

Equis Institute is a 501(c)(3

)charitable non-partisan organization serving as a hub for leaders in the Latino community and fostering the necessary infrastructure needed to massively increase civic participation in all facets of American democracy and culture.

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Stay in the loop with Equis

Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.

For press inquiries please reach out to press@equislabs.us.
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For funder inquiries please reach out to development@equislabs.us.

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