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Writing
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Tests
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Equis Message Test
Jul 30th, 2020
Civis Analytics tested 6 messages across two messaging lanes: Voter Mobilization and Healthcare.
Reports
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Equis Research 2022 Post Mortem
Jun 15th, 2023
A high-level analysis of Latino voter trends in the 2022 election. Many narratives — some more substantiated than others — contributed to a sense of uncertainty around Latino voting in the lead-up to the midterms. But what factors ended up shaping the final results, and what do they portend for 2024?
Report: Latinos and a Growing Crisis of Trust
Jun 6th, 2022
A landscape analysis of disinformation, propaganda, and hyper-partisan narratives in Latino spaces online
Decks
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The Role of Trusted Messengers in Countering Disinformation
Oct 6th, 2022
To shed light on the efficacy of three messenger personas in shaping reactions to false narratives, Equis conducted a panel test of 5,516 Latino adults in the United States in partnership with Civis Analytics.
Poll: Latino Misinformation - Exposure and Risk
Jun 17th, 2022
A national survey of 2,400 Hispanic adults conducted from January 24 to February 2, 2022.
The Impact of Spanish
Jun 15th, 2022
This deck summarizes the results of a recent language test, conducted to help partners better understand the impact of communicating with different Latino audiences in different languages - specifically, via English, Spanish, or bilingual approaches.
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