our-work

Decks

The Role of Trusted Messengers in Countering Disinformation

Oct 6th, 2022

To shed light on the efficacy of three messenger personas in shaping reactions to false narratives, Equis conducted a panel test of 5,516 Latino adults in the United States in partnership with Civis Analytics.

Somos Votantes, Equis Labs, and Winning Jobs Narrative Economic Messaging Briefing

Jul 22nd, 2022

Somos Votantes, Equis Labs, and Winning Jobs Narrative Economic Messaging Briefing

Florida Statewide Tracker

Aug 1st, 2020

Florida Latinx Baseline Survey

Project Gigante Deck

Jul 6th, 2020

For the last few months, we have been running tests to unearth data-driven recommendations for digital content creation focused on Latino subgroups. Through "Project Gigante," we tested combinations of message, messenger and tone to identify which could increase enthusiasm among subsets of Latino voters, such as Latinas, or young voters, or the unregistered.

National Pro Biden Messaging Research

Jul 1st, 2020

Identify pro-Biden framing elements and messages that resonate best with the Latinx community in battleground states.

National Project Gigante

Jun 1st, 2020

Does content tailored to specific Latinx subgroups increase turnout and excitement around voting?

National Solving for X: Latina Voters in 2020

Mar 1st, 2020

Mapping Latina voters nationwide.

writing

Start Here: Key Equis Resources for 2022

Oct 5th, 2022

Key Equis Resources for 2022

MIDTERM PERSUASION MESSAGING FOR LATINO VOTERS

Aug 18th, 2022

MIDTERM PERSUASION MESSAGING FOR LATINO VOTERS EquisLabs (c4)

Using WhatsApp for Voter Engagement

Aug 12th, 2022

Using WhatsApp for Voter Engagement

reports

Practical Recommendations for Spanish Program

Sep 7th, 2022

This memo summarizes where Spanish-dominant Latinos stand today, why they are a critical segment of the vote, and which best practices — in targeting, messaging and content creation — can be easily applied during the last weeks of the 2022 midterms.

El Nuevo Noticiero

Jan 1st, 2022

This new research expands upon work from the 2020 partnership between Harmony Labs and Equis Research which provided a comprehensive view of Latinx media consumption in America.

Florida Vote by Mail Registration Ad Test Report

Aug 1st, 2020

This test, run in partnership between SEIU and Equis Labs, consisted of multivariate ads in Florida including one of two messages, with and without a messenger, and tested in both English and Spanish languages.

Vote by Mail Registration Ad Test Report

Aug 1st, 2020

EquisLabs partnered with the Service Employees International Union (SEIU) to test multivariate ads in Florida including one of two messages, with and without a messenger, and tested in both English and Spanish languages.

Project Gigante Report

Jul 1st, 2020

EquisLabs shares its extensive digital content testing and key takeaways.

National Latinx Media Consumption

Apr 1st, 2020

What media matters for Latinx Americans?

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