The Role of Trusted Messengers in Countering Disinformation
Oct 6th, 2022
To shed light on the efficacy of three messenger personas in shaping reactions to false narratives, Equis conducted a panel test of 5,516 Latino adults in the United States in partnership with Civis Analytics.
This deck summarizes the results of a recent language test, conducted to help partners better understand the impact of communicating with different Latino audiences in different languages - specifically, via English, Spanish, or bilingual approaches.
This site is a joint product of Equis Research, Equis Labs, and Equis Institute, which are separate organizations. Equis Research is a corporation that primarily focuses on researching and understanding issues of national significance. Equis Labs is a 501(c)(4) social welfare organization that primarily supports nonpartisan advocacy and organizing. Equis Institute is a 501(c)(3) charitable organization, engaged in non-political nonprofit work for the betterment of Latinx civic life.